Johannes Fischbach's bulbous uncle Ray is on holiday in his home country, giving free rein to his cumbersome, odd type. On the left the crisps bag, on the right the beer in his hand, he lolls in a jogging suit on the couch and embodies all the prejudices of a typical e-biker. Because as we all know, e-bikes are only for older, well-balanced people without fitness and any desire for riding fun.
Bored, he zaps through the TV as the R RAYMON TV spot attracts his attention. Without further ado, Uncle Ray decides to buy an E-Mountainbike from a nearby dealer. With his new E-Seventrailray LTD 2.0 he blows up the clichés in our face because they are just as "old school" as Uncle Ray. See for yourself!